AWWA ACE93007

AWWA ACE93007 Market Planning for Water: Asking Customers What They are Prepared to Pay for Quality
Conference Proceeding by American Water Works Association, 01/01/1993

Duckworth, Brian

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The water market plan of Severn Trent (United Kingdom) described in this paper is based on 1) Strategies which have been reviewed in depth and revised to comply with new obligations, soon to become law and 2) Customers' preferences, derived from probably the largest independent customer survey every carried out by a U.K. water company involving face-to-face interviews. The market plan process, and market research approach and findings are summarized.